Complete Digital Marketing Training with Road of Digital

Digital Marketing Training

The Digital Marketing Course is an in-depth program that gives students the cutting-edge skills and in-depth information they need to succeed in today’s fast-paced digital world. The course combines academic background with a lot of hands-on training to make sure that students are ready for work when they finish.

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Digital Marketing Training

Course Details:

  • Duration: 3 Months (Flexible schedules for working professionals)
  • Mode: Online/Offline (Hybrid options available)
  • Eligibility: Open to students, business professionals, entrepreneurs, and freelancers. No prior experience in digital marketing is required.
  • Certification: Industry-recognized certificate upon completion.
  • Placement Assistance: Resume preparation, portfolio guidance, and interview coaching for job seekers.

Course Syllabus

Introduction to Digital Marketing

  • Overview of Digital Marketing
    Understand the fundamentals of digital marketing, its importance in the modern business landscape, and how it differs from traditional marketing strategies.
  • Key Components of Digital Marketing
    Learn about the core elements: SEO, social media, paid advertising, email marketing, content marketing, and analytics.
  • Case Studies
    Explore real-world examples of successful digital marketing campaigns and the strategies that made them effective.

Content Management Systems (CMS)

  • Introduction to WordPress and CMS Platforms
    Learn the role of CMS platforms in digital marketing and why WordPress is widely used.
  • WordPress Website Setup
    Step-by-step guidance on setting up a WordPress website, including domain and hosting configuration.
  • Themes, Plugins, and Optimization
    Customize websites using themes and plugins. Learn optimization techniques to enhance site speed, security, and user experience.

Keyword Research

  • Basics of Keyword Research
    Understand the role of keywords in driving traffic and improving search engine rankings.
  • Advanced Keyword Research Techniques
    Master techniques such as long-tail keywords, competitive analysis, and clustering.
  • Keyword Research Tools
    Learn to use tools like Google Keyword Planner, Ubersuggest, and SEMrush to build effective keyword strategies.

On-Page SEO

  • Introduction to On-Page SEO
    Explore the elements of on-page optimization, including meta tags, headers, and image alt texts.

  • Content Optimization
    Techniques for writing SEO-friendly content while maintaining readability and user engagement.

  • Advanced On-Page Techniques
    Learn to structure content using schema markup and ensure mobile-first indexing.

Off-Page SEO

  • Understanding Off-Page SEO
    Gain insights into link-building strategies, guest blogging, and influencer collaborations.
  • Competitor Analysis
    Analyze competitors’ backlink profiles to identify opportunities for growth.
  • SEO Tools
    Explore tools like Ahrefs and SEMrush for backlink analysis and strategy development.

Technical SEO

  • Fundamentals of Technical SEO
    Learn about website architecture, crawling, and indexing processes.
  • Performance Optimization
    Improve website speed and mobile responsiveness using tools like Google PageSpeed Insights.
  • Technical Setup
    Configure XML sitemaps, robots.txt files, and structured data for better search visibility.

Social Media Marketing

  • Introduction to Social Media Platforms
    Understand the role of major platforms like Facebook, Instagram, LinkedIn, and Twitter in marketing.
  • Content Creation and Scheduling
    Create engaging posts, design content calendars, and use tools like Canva for visuals.
  • Paid Social Media Marketing
    Learn to set up Meta Ads, create audience segments, and optimize campaigns for better results.

Social Media Marketing

  • Introduction to PPC Advertising
    Understand the basics of paid search advertising and how it fits into digital marketing strategies.
  • Google Ads Campaign Setup
    Step-by-step guidance on creating and managing campaigns in Google Ads.
  • Campaign Optimization
    Learn to analyze campaign performance, adjust bids, and improve quality scores for maximum ROI.

Local Marketing

  • Optimizing Google My Business (GMB)
    Learn to set up and manage GMB profiles for better local visibility.
  • Local SEO Strategies
    Techniques for building citations, optimizing location-specific keywords, and earning customer reviews.
  • Case Studies
    Explore real-world examples of successful local SEO campaigns.

E-Commerce Marketing

  • Introduction to E-Commerce Platforms
    Overview of Shopify, Amazon, and other platforms used for online retail.
  • Product Page Optimization
    Learn strategies for creating engaging and conversion-friendly product pages.
  • Promotional Campaigns
    Execute e-commerce campaigns using Google Ads and social media platforms.

Email Marketing

  • Basics of Email Marketing
    Learn the fundamentals of crafting effective email campaigns.
  • Email Automation Tools
    Use tools like Mailchimp to design automated workflows and drip campaigns.
  • Segmentation and Personalization
    Create audience segments and design tailored email content for maximum engagement.

Web Analytics

  • Introduction to Google Analytics
    Set up accounts and track key performance metrics such as bounce rates, conversions, and traffic sources.
  • Advanced Analytics
    Explore user behavior reports, goals, and custom dashboards for detailed insights.
  • Conversion Optimization
    Use analytics data to optimize landing pages and improve conversion rates.

Ethical and Legal Considerations

  • Privacy Laws and Compliance
    Understand GDPR, CCPA, and their impact on digital marketing strategies.
  • Ethical Marketing Practices
    Explore best practices for transparency, user consent, and responsible advertising.
  • Case Studies
    Analyze real-world scenarios of legal and ethical challenges in marketing.

Final Project and Career Preparation

  • Capstone Project
    Plan and execute a live, multi-platform marketing campaign, integrating SEO, PPC, and social media strategies.
  • Portfolio Development
    Build a professional digital marketing portfolio showcasing project work and accomplishments.
  • Certification Preparation
    Prepare for industry-recognized certifications, including Google Ads and Analytics.

Course Outcomes of Digital Marketing

  • Gain practical expertise in SEO, social media marketing, paid advertising, and analytics.
  • Develop skills to create, execute, and optimize digital marketing campaigns.
  • Build a strong foundation for career roles such as Digital Marketing Specialist, SEO Analyst, or PPC Manager.
  • Be equipped to handle real-world marketing challenges and drive measurable results for businesses.
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